MAIN SIGNS AND ADVANTAGES
- Strong French drink for charismatic women
- Traditional liquor before,today is preferable consistent for the best and sophisticated cocktails
- Key and decisive for this challenge is the market for immediate consumption (On-trade)
- Cointreau is 100 % orange liqueur, clear color, perfect for cocktails.
- Significant strategy for the brand development calls "Cointreaupolitan"- a replica to the ladies magazine Cosmopolitan